Canada, 16th Feb 2024, King NewsWire - The global influencer marketing industry value stood at 22 billion dollars as of 2023, thanks to the extraordinary return on investments (ROIs) it consistently generates for brands and organizations.
Thus, it doesn’t come as a surprise that Coventry University reached half a million international students with their latest influencer marketing campaign collaborating with renowned higher education influencer Syed Zeehad, widely known as ZEE
Links to campaign:
Facebook Video: https://fb.watch/pRUIvYJaOP/
YouTube Video: https://www.youtube.com/watch?v=zOVZahFUbFk&t=197
https://www.youtube.com/watch?v=FCk30yq3N7s
Instagram: http://instagram.com/syed_zeehad/
Businesses make $5.50 in revenue, on average, for every $1 spent on influencer marketing, based on a survey by Influencer MarketingHub. Typically a 5:1 ratio is the rule of thumb for ROI that marketing quantifies. According to research conducted by Mediakix, 89% of marketers say that the ROI on influencer marketing is comparable or significantly better than other marketing channels.
Many renowned institutions across the globe, such as California State University, University of Toronto, Monash University, are joining the transformative power of influencer marketing to strategically enhance their outreach and engagement strategies.
Institutions face fierce competition in the education sector within the saturated marketing landscape making it crucial to adopt innovative strategies to capture the attention of potential students. A recent study conducted by Times Higher Education has shed light on the impact of influencer marketing in the academic realm. The study revealed that influencer marketing has proven to be one of the most effective methods for raising awareness and turning students into loyal brand advocates.
The results of Coventry University's influencer marketing campaign are nothing short of impressive. The campaign successfully reached over 500,000 students across Facebook and Youtube generating over 300,000 views collectively, showcasing the potential of influencer collaboration in expanding an institution's reach and awareness. The campaign's design was strategic, focusing on engaging content that promoted the city of Coventry, generating demand for the destination with a follow up video on Coventry University’s offerings. The traffic was then funneled towards a comprehensive webinar to convert any interested students willing to pursue their studies at Coventry. The campaign's success can be attributed to its careful planning, targeting the right audience, and leveraging ZEE's authenticity to create a genuine connection with potential students.
Influencer marketing provides a unique opportunity for universities to connect with their target audience through individuals who already command a significant following. Unlike traditional advertising, influencer marketing feels more authentic and personal, allowing institutions to break through the noise in a crowded market.
Despite its proven effectiveness, influencer marketing in the education sector remains relatively untapped. Many institutions are still exploring traditional channels, leaving ample room for those who dare to embrace influencers to gain a competitive edge.
Coventry University's successful influencer marketing campaign with Syed Zeehad illustrates the potential of this strategy in the education sector. By harnessing the power of influencers, institutions can break through the clutter, engage with their audience on a personal level, and ultimately distinguish themselves in a competitive landscape.
As the trend of influencer marketing continues to gain momentum, it's clear that institutions willing to explore and invest in this dynamic medium stand to benefit not only in terms of reach but also in cultivating a genuine connection with their target audience. With influencers like Syed Zeehad leading the way, the education sector has an exciting opportunity to embrace a new era of marketing that goes beyond traditional channels and resonates with the digital-savvy generation.
https://www.youtube.com/watch?v=zOVZahFUbFk
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